UN
Unifirst Corporation
UNF · Unifirst Corporation · Consumer Discretionary
Up next day
6/12
50%
Fell despite growth
5/12
Good earnings ignored
Avg earnings move
±2.4%
typical swing on earnings
Price when beating
-0.9%
avg over 10 beats
Biggest single move
-5.5%
'25.8 · largest reaction
How this stock reacts to earnings
Traits seen across its recent earnings reactions
Tends to run up in the week before earnings
Rose beforehand 8 of last 12 · avg +2.8% · expectations build early
Even strong results barely move the stock
Up the next day 4 of 10 beats (40%)
Reaction is erratic and hard to predict
Avg -0.9% on a beat, +1.7% on a miss
Big earnings-day moves tend to fade within days
Reversed the day-one move · 75% of last 12
vs Consumer Discretionary sector avg (201 peers)
This
-0.4%
Sector
+0.5%
Avg next-day reaction
Earnings number vs guidance — which drives it?
How often the beat/miss matched the actual price move
This stock reacts more to guidance & expectations than the reported number
Moved opposite to results 8 of last 12 times (67%)
6xBeat but fell
Even a beat sells off if guidance disappoints
2xMissed but rose
Even a miss rebounds if guidance reassures
Earnings timeline · tap a bar for that quarter
Oct 21Before open
'26.8 expectedEst. EPS $2.04
Quarter ended 5/2026
Reported 2026-07-01
Next-day move
+2.6%
After 5 days +1.6%
vs Consensus$1.91→$2.06+8.1% beat
EPS
$2.06
YoY -5%
Revenue
$0.6B
YoY +4%
Next-Q guidance
—
N/A
Price around earnings
Rose despite missvs market +2.8%p2.4x normal — unusual surge
Earnings trend · last 12 quarters
EPS$2.06YoY -5%
'23.8'26.5
Revenue$0.6BYoY +4%
'23.8'26.5
Price vs earnings · last 12 quarters
↑Up↓Down
Bad news out
weak · up ↑
5x42%
Met expectations
good · up ↑
1x8%
Disappointment
weak · down ↓
2x17%
Good earnings ignored
good · down ↓
4x33%
← ← Weak earningsStrong earnings → →
Price rose even on weak earnings — bad news priced in / buy-the-dip · 5 of 12q (42%)
Community · UNF
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