BF
Bread Financial Holdings Inc.
BFH · Bread Financial Holdings Inc. · Consumer Discretionary
Up next day
6/12
50%
Fell despite growth
4/12
Good earnings ignored
Avg earnings move
±2.1%
typical swing on earnings
Price when beating
-0.2%
avg over 10 beats
Biggest single move
-6.5%
'26.3 · largest reaction
How this stock reacts to earnings
Traits seen across its recent earnings reactions
Beating estimates doesn't always lift it
Up the next day 5 of 10 beats (50%)
Reaction is erratic and hard to predict
Avg -0.2% on a beat, -0.2% on a miss
vs Consumer Discretionary sector avg (201 peers)
This
-0.2%
Sector
+0.5%
Avg next-day reaction
Earnings number vs guidance — which drives it?
How often the beat/miss matched the actual price move
The number and guidance move the price about equally
Moved opposite to results 6 of last 12 times (50%)
5xBeat but fell
Even a beat sells off if guidance disappoints
1xMissed but rose
Even a miss rebounds if guidance reassures
Earnings timeline · tap a bar for that quarter
Oct 22Before open
'26.9 expectedEst. EPS $3.34
Quarter ended 6/2026
Reported 2026-07-23
Next-day move
+0.7%
After 5 days +6.8%
vs Consensus$2.77→$3.55+28.3% beat
EPS
$3.55
YoY +13%
Revenue
—
Next-Q guidance
—
N/A
Price around earnings
Earnings trend · last 12 quarters
EPS$3.55YoY +13%
'23.9'26.6
Revenue—
'23.9'26.6
Price vs earnings · last 12 quarters
↑Up↓Down
Bad news out
weak · up ↑
1x8%
Met expectations
good · up ↑
5x42%
Disappointment
weak · down ↓
2x17%
Good earnings ignored
good · down ↓
4x33%
← ← Weak earningsStrong earnings → →
Mostly 'honest' — good earnings, price up · 5 of 12q (42%)
Community · BFH
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