Apple Inc. (AAPL) earnings date & stock reaction
AAPL · Apple Inc. · Hardware
Apple Inc. earnings date & time
Schedule
- Korea time (KST)
- Fri, October 30
- Reporting pattern
- 12 of last 12 after close
- Typical move
- ±2.3% · 12-report avg
What the market expects
Consensus EPS
$1.98Coming in above this counts as a beat
- Year-ago quarter
- $1.85→+7.0%
“Today, Apple is pleased to report $109.4 billion in revenue, up 16% from a year ago and a June quarter record.”
“We expect our September quarter total company revenue to grow between 9%-11% year-over-year.”
- ▲Record Growth in Core Products
- iPhone revenue grew 22% vs last year to $54.3 billion.
- Mac revenue surged 29% vs last year to a record $10.4 billion for the June quarter.
- ▲Robust Expansion in Services
- Services revenue hit a record $30.7 billion, up 12% vs last year.
- Cloud and payment services achieved all-time revenue records.
- ▲Broad Global Market Strength
- The company set June quarter revenue records across all geographic segments, including the U.S. and China.
- Emerging markets showed double-digit revenue growth across the board.
- ▼Decelerating Revenue Outlook
- The revenue growth guidance for the next quarter is 9-11%, lower than the 16% growth seen this quarter.
- ▼Supply Constraints and FX Headwinds
- Supply constraints are expected to increase significantly for iPhone, Mac, and iPad in the next quarter.
- Foreign exchange is projected to create a 2.5 percentage point headwind to revenue growth next quarter.
- ▼Decline in iPad Revenue
- iPad revenue fell 6% vs last year to $6.2 billion, showing a contraction.
Apple Inc. (AAPL) rose the day after earnings in 4 of its last 12 reports (33%), moving ±2.3% on average. It has fallen despite beating the consensus estimate 8 times.
Even when EPS beat expectations, the stock fell 8 of the last 12 times. The number alone doesn't move it.
When results drop, skip the EPS number. Check if the growth above holds or accelerates, and whether guidance beats expectations.
The real bar for this stock
Beating estimates isn't enough. Here's where the real surprise started.
How this stock reacts to earnings
Traits seen across its recent earnings reactions
Earnings number vs guidance: which drives it?
How often the beat/miss matched the actual price move
8/12 beats fell next day · watches iPhone · Services · China
- Jun 2026 report-7.3%
- Mar 2026 report+3.2%
- Dec 2025 report+0.5%
- Sep 2025 report-0.4%
- Jun 2025 report-2.5%
- Mar 2025 report-3.7%
Earnings timeline · bars = next-day move, ▲▼ = beat/miss
Earnings trend · last 12 quarters
Earnings history and price reaction
| Quarter ended | Reported (ET) | vs market expectation (consensus) | Earnings day | After 5 days |
|---|---|---|---|---|
| 6/2026 | 2026-07-30 | +6.7% | -7.3% | -6.3% |
| 3/2026 | 2026-04-30 | +3.5% | +3.2% | +5.9% |
| 12/2025 | 2026-01-29 | +6.3% | +0.5% | +6.8% |
| 9/2025 | 2025-10-30 | +4.5% | -0.4% | -0.6% |
| 6/2025 | 2025-07-31 | +10.1% | -2.5% | +6.0% |
| 3/2025 | 2025-05-01 | +1.7% | -3.7% | -7.4% |
12 reports, quarters ending 9/2023 to 6/2026. The earnings-day move is the first trading day that reflects the report; the five-day figure is the cumulative move from that point.
Frequently asked questions
When is the next Apple Inc. earnings date?
The next Apple Inc. (AAPL) earnings report is expected Thu, October 29 around 4:00 PM ET, after the close. It comes from an earnings calendar and may not be a company-confirmed date; it updates automatically if it changes.
What is the consensus EPS forecast for Apple Inc.'s next earnings?
Analysts expect EPS of about $1.98 for Apple Inc. (AAPL). Coming in above that counts as a beat, below it a miss — though a beat does not guarantee the stock rises.
Does Apple Inc. (AAPL) stock usually go up after earnings?
Over the last 12 earnings reports, the stock rose on 4 of them (33%). The average move on earnings day was ±2.3%.
Does Apple Inc. react more to the earnings numbers or to guidance?
In 8 of the last 12 reports (67%), the stock moved the opposite way from whether it beat or missed the forecast. A high share means guidance and expectations drive the move more than the reported numbers.
Can Apple Inc. stock fall even when earnings are good?
Yes. In 7 of the last 12 reports, Apple Inc. fell on the earnings day despite growing EPS. Expectations already priced in, or guidance, can matter more than the reported numbers.
Does Apple Inc. stock keep moving after the earnings day?
Over the last 12 reports, the move continued in the same direction for the following five trading days 50% of the time. This tendency is known as post-earnings announcement drift.